The Under Armour signing of Stephen Curry has been an absolute jackpot for the company.
Curry merchandise has been flying off the shelves, and the company’s stock has reached all-time high levels.
DTN Stock Market: Under Armour is crushing it. Thanks to Steph Curry: Call it the Steph Curry effect. Under Ar… https://t.co/9DZHItuzUq
— DTN Stock Market (@DTNStockMarket) April 21, 2016
But man, after the hideous release of the UA Curry Two’s, more specifically the low, all white colorway, consumers have been less than impressed with the unimaginative designs.
You remember these kicks. The dad-style monstrosities that look like they should pair with rolled-up Wranglers.
The new Chef Curry shoes is ugly even curry fans think they ugly🤔🤔'Chef Currys'??? pic.twitter.com/C6d0xKVilC
— Lil Rocket (@Lit_Lyfe03) June 12, 2016
However, the company has upgraded.
The wait is over.
Ladies and gentlemen, without further ado, the new low Curry 3’s!
— SoleCollector.com (@SoleCollector) September 12, 2016
First reaction, meh.
These new kicks have not garnered quite the negative attention that his 2’s received, but most fans believe that this design came up short as well.
— Tristan Von Nieda (@biggswizz) September 12, 2016
I can definitely see the resemblance.
Needless to say, the UA creative department has struggled mightily despite having such a marketable star in Stephen Curry.
This appears to be yet another swing and miss.